This chapter covers the time period starting with 1950 and ending just before Elvis recorded That's All Right Mama.

Elvis performed over 600 concerts in the 1950s. Left behind were a variety of programs, ticket stubs, and advertisements for the collector to enjoy.

This chapter documents the prolific creation of merchandise unleashed beginning in 1956 by Colonel Parker, with the assistance of Hank Saperstein, under the EPE (Elvis Presley Enterprises) banner.

If you loved Elvis or hated him, a button was available for you to let the world know.

During his lifetime, Elvis Presley appeared in hundreds of magazines. In the early days, he was confined to a paragraph or two in a hillbilly magazine. By 1956, however, Elvis progressed first to appearances on covers to magazines devoted entirely to him.

Elvis made 4 movies from 1956 to 1958. Fortunately, thanks to the Colonel and the movie studios, a wide variety of promotional material was created for the movies.

Elvis’ record releases of the 1950s are documented in this chapter. Also covered are the RCA promotional and advertising pieces created in conjunction with the record releases.

This chapter documents collectible paper items, including bonus photos and postcards.

Due to their affordability and the relative ease of locating them, a complete collection of Elvis 1950s sheet music is an obtainable goal.

One of the most desired items of any Elvis collector is an authentic autograph.